With just a week until their Culture album arrives, Migos unleashes another track called “What the Price.” Takeoff, Quavo, and Offset—who just performed on “Jimmy Kimmel Live!”—lay down Auto-Tuned melodies over a trap-rock beat.
“What’s the price? Prices goin’ up,” they sing.
In addition to their chart-topping hit “Bad and Boujee,” Culture features appearances from DJ Khaled, 2 Chainz, and Travis Scott.
While Trey Songz is not on the album, the R&B crooner may have inspired the title. “Facts I was taking @OffsetYRN money 1500 a bet, bad and boujee playing, dice rolling, told him they were the Culture. They embraced it #LOVE,” tweeted Trey.